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Thoughts on web development, mobile apps, and building software that works.
The Online Store Made Us Sell Backwards
At a booth, customers pick flavors and then discover the deal. Online, most platforms make them commit to a number first. That's not a small UX difference — it's selling backwards.
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Is Your Small Business Invisible to AI Search? A Plain-English Guide to AEO
ChatGPT, Perplexity, and Google's AI Overviews are answering your customers' questions before they ever click a website. Here's how to make sure they're citing yours.
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The First Conversation I Have With Every New Client
Most developers ask "what pages do you need?" I don't. Here's what I actually ask — and why it makes all the difference.
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Why Your Business Doesn't Need WordPress
Your template website loads in 4 seconds. Ours loads in 0.3. Here's why static sites are the smarter choice for most business websites.
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One Codebase, Every Platform
Building separate native apps for iOS and Android doubles your cost and halves your speed. There's a better way.
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The Real Cost of 'Free' Website Builders
Wix and Squarespace are free to start — but the hidden costs add up fast. Here's what they don't put on the pricing page.
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