ROAM

The Challenge

Food truck operators face two visibility problems: customers don't know how long the wait is, and once a customer walks away, the operator has no way to reach them again. Existing options — a whiteboard, a separate data-entry system, or nothing — don't solve either one, and any fix has to work without added hardware, extra staff effort, or an app download.

Our Solution

ROAM is a two-product platform built for roaming food service operations, using infrastructure the operator already has.

ROAM: Waitline generates self-updating wait estimates every two minutes from the operator's existing Square POS data and displays them right on the customer-facing menu — no staff interaction, no hardware.

ROAM: Reach builds on the same QR-code menu scan to offer customers a notification opt-in, then sends a push notification when the truck is heading toward their neighborhood ahead of its next stop.

What Operators Get

• Live wait-time display on the customer menu, with a kiosk view for the counter side
• Admin console for menu management, event scheduling, and image uploads
• Smart suppression for private events and catering, plus a clear fallback state instead of stale numbers
• One-tap subscriber opt-in with location-aware push notifications ahead of each stop
• Subscriber dashboard with opt-in counts and notification history
• Optional SMS channel alongside push

ROAM started as the digital menu platform for Zomburgers, then grew the wait-time and notification layers on top once proven in the field. It's now packaged as a multi-tenant SaaS product across two commercial tiers, each deployable to a new operator in a single onboarding session.

The Result

ROAM: Waitline ran through a full season of Zomburgers events — farmers markets, wineries, corporate stops, and private events across West Michigan — without a single manual wait-time update. The core estimation method is covered by a formal technical disclosure establishing it as novel IP, and both products are commercially packaged and ready for the next operator.

Technologies Used

• Cloudflare Workers for edge compute and API layer
• Cloudflare KV and R2 for state and image storage
• Square Payments API integration
• Web Push / VAPID for direct subscriber notifications
• Geocoding API for location-aware radius matching
• Statiq.Web + Tailwind CSS for the static menu site
• Vanilla JavaScript wait widget and subscriber opt-in embedded in the customer menu